Hello there!

My name is Caleb.

I’m a creative director and video producer focused on building social-first content that connects with audiences and performs in-platform.

I’ve worked across music, sport and major Australian brands, developing content systems and formats that balance creative intent with audience response. My work combines direction, storytelling and execution, with a strong focus on how content is experienced, shared and engaged with in real time.

I’m drawn to projects where content has a clear purpose and needs to land with an audience, not just exist.

If that aligns with what you’re building, feel free to reach out.

CW

My Showreel

DOMAIN WALKTHROUGH SERIES

This is a social-first walkthrough video series I developed for Domain, to capture the feeling of moving through a home in under 90 seconds. Shot as a single continuous take, the series prioritises flow, atmosphere, energy and spatial experience, creating a more engaging way for audiences to experience the property. The approach has consistently delivered strong audience response, with millions of views across the series and standout engagement across platforms.
View more of them here: Instagram or Youtube

MELBOURNE UNITED BASKETBALL CLUB

This reel highlights content created during my time with Melbourne United, capturing a mix of game-day energy, behind-the-scenes moments and fast-turnaround social content produced across the season.